Cateora, Philip R. <br/><br/>
International marketing 

 - 13th Ed. 
 - New Delhi  Tata McGraw Hill Publishing Company Ltd.  2009 
 - xxxi, 888p.  Pbc 
<br/><br/><label>ISBN: </label>9780070666993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises<br/>Intercultural communication
<br/><br/><label>Dewey Class. No.: </label>658.848  / CAT